FRESH AFRICA

Agriculture in Africa has a massive social and economic footprint and is by far the single most important economic activity in Africa.

Egypt is the leading agricultural producer in north Africa. It’s trade in fruits and vegetables is among the country’s most vibrant areas of trade, buoyed by a steadily rising population that fuels consumption, and the government’s efforts to transform parts of the desert into arable land.

Agriculture is a major component of the Egyptian economy, contributing to 15% of the country’s gross domestic product. The Egyptian Government had undertaken a set of measures, including stimulus policies, in addition to initiatives to extend its agricultural development programs.

With the country being divided into several farming regions according to climate, natural vegetation, soil type, and farming practices, some of the major fruits and vegetables produced are tomatoes, potatoes, beets, oranges, onions, grapes, and dates, among others. Steady production, favorable farming practices and rising exports of fruits and vegetables are driving the market growth.

Fresh Africa will be a dedicated pavilion for the fresh produce sector within Food Africa, featuring producers and traders from Egypt and from around the world.

The event aims to establish a marketplace for producers, buyers and suppliers of fresh vegetables and fruits in Africa, the Middle East, and Europe.

Held concurrently with Food Africa, Fresh Africa is established to provide a unique portal for international fruit and vegetable stakeholders to reap vast trade opportunities in the Egyptian and African markets.

The dedicated pavilion constitutes a rewarding opportunity for suppliers and distributors looking to serve the lucrative agriculture sector markets of Egypt and its neighboring African markets.